Adnams East Green
Adnams sent us a case of the UK’s first carbon neutral ale, East Green to try. We weren’t disappointed!
Last month I received a case of East Green from Adnams, a beer that claims to be the UK’s first carbon neutral beer. It’s a cracking marketing angle - carbon neutrality and general environmental concerns are the ‘new organic’. East Green has been brewed using the most energy-efficient process they could manage and using ingredients as local to the Suffolk brewery as possible. To get right up to the true ‘carbon neutral’ though they’ve had to add a little offset subsidy for each bottle brewed.
However sceptical you may be about a carbon neutral beer, carbon offseting or the whole ‘green’ angle, I think that Adnams needs to be commended for trying. Their new brewery has been designed with energy efficiency in mind, but how does the beer taste? Sarah, Matt and I all sampled a bottle or two and we were very impressed. Unfortunately, I have not been able to write much for Pint Of Ale of late and we drank the East Green some time ago. We’re going to pop to Tesco to buy a few bottles for a proper review soon, but in the meantime, we’re giving a big ‘thank you’ to Andy at Adnams for the East Green. The ale was very easy to drink - it could easily be a summer session beer for those long lazy Sunday afternoons in the garden. Drink a couple of bottles to ease your environmental conscience as your barbeque burns away in the corner of the garden!
A comment by Paul Garrard
June 10th, 2008, 11.49am
I also received a case and since trying it have been trying to right about it but so far have failed miserably. As a beer I found it such a non-event!
A comment by Charles Letterman
July 23rd, 2008, 2.18pm
Luckily enough, my local pub is currently carrying East Green as one of its guest ales. Ignoring the tacky plastic (!) beer pump tag, I have to confess I supped a few pints last night, and admit that it’s very nice - those in the know would probably call it a session beer.
However, as I awoke this morning a thought occurred to me, no doubt prompted by the actual reason I woke up so early. Adnams haven’t thought this carbon neutral thing
through.
Methane is 25 times more potent than CO2 as a greenhouse gas.
Do I need to continue?
A comment by Plastic Pint Glass
July 29th, 2008, 8.32am
I find most of the companies claiming to produce green products make ludicrous claims about their carbon neutrality. Even governments are back tracking on the biofuels that they have insisted should be included in everybodys fuel (now forests are being cleared to produce corn, they never think it through!) and don’t get me started with offsetting as all these schemes are crap.
I hate companies that use Green products as a marketing angle. Suppose they let you know how green they are by sending letters or flyers in the post!